{ "report_id": "025-reservation-channels", "status": "validated", "version": "1.1", "publication": { "headline": "Los clientes de bono reservan 10 puntos más durante las últimas 24 horas", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/", "date_modified": "2026-07-18", "articles": [ { "id": "bonus-product-mix", "path": "articles/bono-producto-complementario.html", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/articles/bono-producto-complementario/", "question": "¿Qué papel ocupa el bono junto a las cuotas?" }, { "id": "closed-groups", "path": "articles/grupos-cerrados.html", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/articles/grupos-cerrados/", "question": "¿Cómo cambia la reserva en un grupo estable?" }, { "id": "external-integrations", "path": "articles/integraciones-externas.html", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/articles/integraciones-externas/", "question": "¿Cuándo llega la demanda de integraciones externas?" }, { "id": "preopening-bookings", "path": "articles/reservas-antes-apertura.html", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/articles/reservas-antes-apertura/", "question": "¿Qué reservas se registran antes de la apertura general?" }, { "id": "bonus-by-active-size", "path": "articles/bono-tamano-centro.html", "canonical_url": "https://wodbuster.com/observatorio/canales-reserva-clases/articles/bono-tamano-centro/", "question": "¿Cambia el papel del bono con el tamaño activo del centro?", "status": "validated" } ] }, "period": { "start": "2019-01-01", "end": "2025-12-31", "comparison_year": 2025 }, "sample": { "tenants_attempted": 2174, "tenants_succeeded": 2174, "tenants_failed": 0, "aggregate_rows": 16544, "historical_reservations": 159751285, "centers_2025": 2161, "eligible_centers_2025": 2136, "reservations_2025": 47900444 }, "thresholds": { "minimum_total_reservations_per_center_year": 500, "minimum_reservations_per_channel_for_adoption_and_pairing": 100 }, "definition": { "BONUS": "Reserva pagada con créditos de bono.", "OPEN_MEMBERSHIP": "Reserva libre asociada a una cuota.", "CLOSED_GROUP": "Reserva de cuota vinculada a un grupo cerrado.", "EXTERNAL_API": "Reserva recibida mediante una integración externa; no identifica a un proveedor concreto.", "under_24h": "Reserva realizada entre cero y 24 horas antes del comienzo." }, "series": { "channels_2025": [ { "channel": "BONUS", "centers_with_any": 2012, "centers_with_100_plus": 1553, "adoption_pct_of_eligible_centers": 72.71, "reservations": 2276151, "reservation_share_pct": 4.75, "median_center_share_among_adopters_pct": 3.99, "maximum_center_share_of_channel_volume_pct": 4.46, "top_10_centers_share_of_channel_volume_pct": 11.84 }, { "channel": "CLOSED_GROUP", "centers_with_any": 668, "centers_with_100_plus": 532, "adoption_pct_of_eligible_centers": 24.91, "reservations": 1228100, "reservation_share_pct": 2.56, "median_center_share_among_adopters_pct": 14.68, "maximum_center_share_of_channel_volume_pct": 1.4, "top_10_centers_share_of_channel_volume_pct": 9.46 }, { "channel": "EXTERNAL_API", "centers_with_any": 162, "centers_with_100_plus": 98, "adoption_pct_of_eligible_centers": 4.59, "reservations": 84018, "reservation_share_pct": 0.18, "median_center_share_among_adopters_pct": 1.52, "maximum_center_share_of_channel_volume_pct": 9.44, "top_10_centers_share_of_channel_volume_pct": 41.51 }, { "channel": "OPEN_MEMBERSHIP", "centers_with_any": 2132, "centers_with_100_plus": 2120, "adoption_pct_of_eligible_centers": 99.25, "reservations": 44307718, "reservation_share_pct": 92.5, "median_center_share_among_adopters_pct": 95.73, "maximum_center_share_of_channel_volume_pct": 0.38, "top_10_centers_share_of_channel_volume_pct": 2.95 } ] }, "paired_comparisons_2025": { "BONUS": { "channel": "BONUS", "comparison": "OPEN_MEMBERSHIP", "centers": 1540, "minimum_reservations_per_channel": 100, "metrics": { "attendance_pct": { "channel_median_pct": 70.65, "open_membership_median_pct": 70.16, "median_within_center_difference_pp": -0.3, "centers_where_channel_higher_pct": 47.66 }, "refund_pct": { "channel_median_pct": 26.78, "open_membership_median_pct": 26.95, "median_within_center_difference_pp": 0.67, "centers_where_channel_higher_pct": 55.06 }, "lost_credit_pct": { "channel_median_pct": 1.97, "open_membership_median_pct": 2.49, "median_within_center_difference_pp": -0.33, "centers_where_channel_higher_pct": 35.39 }, "under_24h_pct": { "channel_median_pct": 44.14, "open_membership_median_pct": 32.52, "median_within_center_difference_pp": 10.23, "centers_where_channel_higher_pct": 87.08 }, "under_2h_pct": { "channel_median_pct": 9.65, "open_membership_median_pct": 6.81, "median_within_center_difference_pp": 2.38, "centers_where_channel_higher_pct": 79.16 }, "weekend_pct": { "channel_median_pct": 4.8, "open_membership_median_pct": 4.18, "median_within_center_difference_pp": 0.25, "centers_where_channel_higher_pct": 53.96 }, "evening_pct": { "channel_median_pct": 53.1, "open_membership_median_pct": 54.56, "median_within_center_difference_pp": -1.44, "centers_where_channel_higher_pct": 43.31 } } }, "CLOSED_GROUP": { "channel": "CLOSED_GROUP", "comparison": "OPEN_MEMBERSHIP", "centers": 531, "minimum_reservations_per_channel": 100, "metrics": { "attendance_pct": { "channel_median_pct": 67.62, "open_membership_median_pct": 67.44, "median_within_center_difference_pp": -0.32, "centers_where_channel_higher_pct": 47.83 }, "refund_pct": { "channel_median_pct": 28.43, "open_membership_median_pct": 28.82, "median_within_center_difference_pp": 0.33, "centers_where_channel_higher_pct": 51.79 }, "lost_credit_pct": { "channel_median_pct": 3.04, "open_membership_median_pct": 3.24, "median_within_center_difference_pp": -0.06, "centers_where_channel_higher_pct": 44.07 }, "under_24h_pct": { "channel_median_pct": 0.96, "open_membership_median_pct": 18.46, "median_within_center_difference_pp": -16.48, "centers_where_channel_higher_pct": 0.38 }, "under_2h_pct": { "channel_median_pct": 0.21, "open_membership_median_pct": 3.27, "median_within_center_difference_pp": -3.0, "centers_where_channel_higher_pct": 0.56 }, "weekend_pct": { "channel_median_pct": 0.0, "open_membership_median_pct": 0.34, "median_within_center_difference_pp": -0.04, "centers_where_channel_higher_pct": 5.08 }, "evening_pct": { "channel_median_pct": 54.83, "open_membership_median_pct": 54.65, "median_within_center_difference_pp": 0.55, "centers_where_channel_higher_pct": 53.3 } } }, "EXTERNAL_API": { "channel": "EXTERNAL_API", "comparison": "OPEN_MEMBERSHIP", "centers": 98, "minimum_reservations_per_channel": 100, "metrics": { "attendance_pct": { "channel_median_pct": 70.7, "open_membership_median_pct": 68.78, "median_within_center_difference_pp": 2.92, "centers_where_channel_higher_pct": 58.16 }, "refund_pct": { "channel_median_pct": 27.66, "open_membership_median_pct": 27.94, "median_within_center_difference_pp": -0.33, "centers_where_channel_higher_pct": 50.0 }, "lost_credit_pct": { "channel_median_pct": 0.91, "open_membership_median_pct": 2.47, "median_within_center_difference_pp": -1.26, "centers_where_channel_higher_pct": 15.31 }, "under_24h_pct": { "channel_median_pct": 51.18, "open_membership_median_pct": 39.24, "median_within_center_difference_pp": 13.34, "centers_where_channel_higher_pct": 88.78 }, "under_2h_pct": { "channel_median_pct": 12.85, "open_membership_median_pct": 8.94, "median_within_center_difference_pp": 4.17, "centers_where_channel_higher_pct": 76.53 }, "weekend_pct": { "channel_median_pct": 6.74, "open_membership_median_pct": 6.44, "median_within_center_difference_pp": 0.48, "centers_where_channel_higher_pct": 54.08 }, "evening_pct": { "channel_median_pct": 56.77, "open_membership_median_pct": 52.37, "median_within_center_difference_pp": 3.2, "centers_where_channel_higher_pct": 56.12 } } } }, "quality": { "reservations_2025_reconciled_to_report_023": true, "invalid_outcomes_historical": 17, "unknown_booking_lead_historical": 0, "booking_after_start_historical": 2217440 }, "privacy": { "personal_identifiers_exported": false, "center_identifiers_exported": false, "minimum_centers_in_published_comparison": 98, "maximum_center_share_external_volume_pct": 9.44 }, "limitations": [ "Cada canal se compara con reserva libre de cuota dentro de los mismos centros; las clases no están asignadas al azar.", "La categoría de integración externa no identifica un proveedor concreto.", "La identificación de grupos cerrados solo tiene cobertura material en 2025 y no se usa para afirmar una tendencia histórica.", "Las diferencias son descriptivas y no demuestran causalidad.", "Las clases canceladas se excluyen y la asistencia se calcula sobre resultados funcionalmente válidos.", "La muestra representa centros activos que usan WodBuster y no todo el mercado español." ], "preopening": { "period": { "start": "2025-01-01", "end": "2025-12-31" }, "sample": { "tenants_attempted": 2174, "tenants_succeeded": 2174, "tenants_failed": 0, "reservations_with_publication": 47881364, "preopening_reservations": 3417447 }, "findings": { "open_membership_share_of_preopening_pct": 65.67, "closed_group_share_of_preopening_pct": 33.77, "open_membership_preopening_within_channel_pct": 5.07, "closed_group_preopening_within_channel_pct": 94.22 }, "channels": [ { "channel": "OPEN_MEMBERSHIP", "label": "Cuota de reserva libre", "centers": 2150, "adopting_centers": 1451, "reservations": 44294489, "preopening_reservations": 2244399, "share_of_all_preopening_pct": 65.67, "aggregate_preopening_within_channel_pct": 5.07, "median_center_preopening_pct_adopters": 0.45, "p75_center_preopening_pct_adopters": 13.2, "median_center_classes_with_preopening_pct_adopters": 2.51, "maximum_center_share_of_channel_preopening_pct": 1.15 }, { "channel": "CLOSED_GROUP", "label": "Grupo cerrado", "centers": 669, "adopting_centers": 668, "reservations": 1224883, "preopening_reservations": 1154124, "share_of_all_preopening_pct": 33.77, "aggregate_preopening_within_channel_pct": 94.22, "median_center_preopening_pct_adopters": 98.24, "p75_center_preopening_pct_adopters": 99.32, "median_center_classes_with_preopening_pct_adopters": 100.0, "maximum_center_share_of_channel_preopening_pct": 1.36 }, { "channel": "BONUS", "label": "Bono", "centers": 2028, "adopting_centers": 632, "reservations": 2277352, "preopening_reservations": 18924, "share_of_all_preopening_pct": 0.55, "aggregate_preopening_within_channel_pct": 0.83, "median_center_preopening_pct_adopters": 0.75, "p75_center_preopening_pct_adopters": 3.07, "median_center_classes_with_preopening_pct_adopters": 0.93, "maximum_center_share_of_channel_preopening_pct": 9.71 }, { "channel": "EXTERNAL_API", "label": "Integración externa", "centers": 166, "adopting_centers": 0, "reservations": 84640, "preopening_reservations": 0, "share_of_all_preopening_pct": 0.0, "aggregate_preopening_within_channel_pct": 0.0, "median_center_preopening_pct_adopters": 0, "p75_center_preopening_pct_adopters": 0, "median_center_classes_with_preopening_pct_adopters": 0, "maximum_center_share_of_channel_preopening_pct": 0 } ], "limitations": [ "La fecha registrada representa la apertura general; reservas anteriores pueden responder a acceso preferente o altas funcionales de grupo.", "Los porcentajes agregados por canal ponderan por reserva; las medianas por centro se publican aparte.", "El análisis describe uso observado y no mide si ofrecer acceso anticipado mejora ventas o permanencia." ] }, "bonus_by_active_size": { "definition": { "active_size": "Mediana mensual de participantes con al menos una asistencia durante 2025.", "bonus_share": "Reservas pagadas con créditos de bono divididas por todas las reservas del centro y año.", "adoption": "Centro con al menos 100 reservas de bono durante el año." }, "rules": { "minimum_active_per_month": 20, "minimum_classes_per_month": 20, "minimum_eligible_months": 6, "minimum_total_reservations_per_center_year": 500, "minimum_bonus_reservations_for_adoption": 100 }, "bands_2024": [ { "size_band": "01_UNDER_75", "centers": 293, "median_typical_active": 53.0, "adopting_centers": 123, "adoption_pct": 41.98, "centers_with_any_bonus": 246, "any_bonus_pct": 83.96, "centers_with_bonus_share_at_least_1_pct": 171, "bonus_share_at_least_1_pct": 58.36, "centers_with_bonus_share_at_least_3_pct": 119, "bonus_share_at_least_3_pct": 40.61, "median_center_bonus_share_all_pct": 1.72, "p25_center_bonus_share_all_pct": 0.15, "p75_center_bonus_share_all_pct": 5.88, "median_center_bonus_share_adopters_pct": 7.39, "reservations": 1397206, "bonus_reservations": 80466, "largest_center_reservation_share_pct": 1.76 }, { "size_band": "02_75_149", "centers": 606, "median_typical_active": 111.5, "adopting_centers": 381, "adoption_pct": 62.87, "centers_with_any_bonus": 557, "any_bonus_pct": 91.91, "centers_with_bonus_share_at_least_1_pct": 393, "bonus_share_at_least_1_pct": 64.85, "centers_with_bonus_share_at_least_3_pct": 247, "bonus_share_at_least_3_pct": 40.76, "median_center_bonus_share_all_pct": 2.02, "p25_center_bonus_share_all_pct": 0.39, "p75_center_bonus_share_all_pct": 5.76, "median_center_bonus_share_adopters_pct": 4.06, "reservations": 7369500, "bonus_reservations": 364782, "largest_center_reservation_share_pct": 0.67 }, { "size_band": "03_150_299", "centers": 651, "median_typical_active": 202.0, "adopting_centers": 520, "adoption_pct": 79.88, "centers_with_any_bonus": 622, "any_bonus_pct": 95.55, "centers_with_bonus_share_at_least_1_pct": 469, "bonus_share_at_least_1_pct": 72.04, "centers_with_bonus_share_at_least_3_pct": 294, "bonus_share_at_least_3_pct": 45.16, "median_center_bonus_share_all_pct": 2.64, "p25_center_bonus_share_all_pct": 0.81, "p75_center_bonus_share_all_pct": 5.16, "median_center_bonus_share_adopters_pct": 3.44, "reservations": 17332614, "bonus_reservations": 702423, "largest_center_reservation_share_pct": 0.49 }, { "size_band": "04_300_PLUS", "centers": 193, "median_typical_active": 369.0, "adopting_centers": 169, "adoption_pct": 87.56, "centers_with_any_bonus": 191, "any_bonus_pct": 98.96, "centers_with_bonus_share_at_least_1_pct": 149, "bonus_share_at_least_1_pct": 77.2, "centers_with_bonus_share_at_least_3_pct": 81, "bonus_share_at_least_3_pct": 41.97, "median_center_bonus_share_all_pct": 2.54, "p25_center_bonus_share_all_pct": 1.11, "p75_center_bonus_share_all_pct": 5.19, "median_center_bonus_share_adopters_pct": 2.95, "reservations": 10816328, "bonus_reservations": 464926, "largest_center_reservation_share_pct": 1.86 } ], "bands_2025": [ { "size_band": "01_UNDER_75", "centers": 412, "median_typical_active": 52.25, "adopting_centers": 210, "adoption_pct": 50.97, "centers_with_any_bonus": 362, "any_bonus_pct": 87.86, "centers_with_bonus_share_at_least_1_pct": 246, "bonus_share_at_least_1_pct": 59.71, "centers_with_bonus_share_at_least_3_pct": 178, "bonus_share_at_least_3_pct": 43.2, "median_center_bonus_share_all_pct": 2.1, "p25_center_bonus_share_all_pct": 0.26, "p75_center_bonus_share_all_pct": 6.8, "median_center_bonus_share_adopters_pct": 6.68, "reservations": 2215309, "bonus_reservations": 138905, "largest_center_reservation_share_pct": 0.74 }, { "size_band": "02_75_149", "centers": 715, "median_typical_active": 109.5, "adopting_centers": 507, "adoption_pct": 70.91, "centers_with_any_bonus": 670, "any_bonus_pct": 93.71, "centers_with_bonus_share_at_least_1_pct": 483, "bonus_share_at_least_1_pct": 67.55, "centers_with_bonus_share_at_least_3_pct": 318, "bonus_share_at_least_3_pct": 44.48, "median_center_bonus_share_all_pct": 2.45, "p25_center_bonus_share_all_pct": 0.5, "p75_center_bonus_share_all_pct": 6.0, "median_center_bonus_share_adopters_pct": 4.16, "reservations": 10308894, "bonus_reservations": 566046, "largest_center_reservation_share_pct": 0.31 }, { "size_band": "03_150_299", "centers": 703, "median_typical_active": 199.5, "adopting_centers": 607, "adoption_pct": 86.34, "centers_with_any_bonus": 688, "any_bonus_pct": 97.87, "centers_with_bonus_share_at_least_1_pct": 530, "bonus_share_at_least_1_pct": 75.39, "centers_with_bonus_share_at_least_3_pct": 350, "bonus_share_at_least_3_pct": 49.79, "median_center_bonus_share_all_pct": 2.96, "p25_center_bonus_share_all_pct": 1.04, "p75_center_bonus_share_all_pct": 5.35, "median_center_bonus_share_adopters_pct": 3.46, "reservations": 22091650, "bonus_reservations": 941075, "largest_center_reservation_share_pct": 0.34 }, { "size_band": "04_300_PLUS", "centers": 198, "median_typical_active": 369.5, "adopting_centers": 176, "adoption_pct": 88.89, "centers_with_any_bonus": 195, "any_bonus_pct": 98.48, "centers_with_bonus_share_at_least_1_pct": 152, "bonus_share_at_least_1_pct": 76.77, "centers_with_bonus_share_at_least_3_pct": 84, "bonus_share_at_least_3_pct": 42.42, "median_center_bonus_share_all_pct": 2.58, "p25_center_bonus_share_all_pct": 1.2, "p75_center_bonus_share_all_pct": 5.16, "median_center_bonus_share_adopters_pct": 2.84, "reservations": 12945613, "bonus_reservations": 594748, "largest_center_reservation_share_pct": 1.55 } ], "full_year_sensitivity_2025": [ { "size_band": "01_UNDER_75", "centers": 202, "median_typical_active": 57.0, "adopting_centers": 116, "adoption_pct": 57.43, "centers_with_any_bonus": 181, "any_bonus_pct": 89.6, "centers_with_bonus_share_at_least_1_pct": 122, "bonus_share_at_least_1_pct": 60.4, "centers_with_bonus_share_at_least_3_pct": 93, "bonus_share_at_least_3_pct": 46.04, "median_center_bonus_share_all_pct": 2.08, "p25_center_bonus_share_all_pct": 0.27, "p75_center_bonus_share_all_pct": 7.23, "median_center_bonus_share_adopters_pct": 6.3, "reservations": 1378382, "bonus_reservations": 80842, "largest_center_reservation_share_pct": 1.18 }, { "size_band": "02_75_149", "centers": 556, "median_typical_active": 112.5, "adopting_centers": 406, "adoption_pct": 73.02, "centers_with_any_bonus": 527, "any_bonus_pct": 94.78, "centers_with_bonus_share_at_least_1_pct": 381, "bonus_share_at_least_1_pct": 68.53, "centers_with_bonus_share_at_least_3_pct": 245, "bonus_share_at_least_3_pct": 44.06, "median_center_bonus_share_all_pct": 2.46, "p25_center_bonus_share_all_pct": 0.53, "p75_center_bonus_share_all_pct": 5.83, "median_center_bonus_share_adopters_pct": 3.93, "reservations": 8654754, "bonus_reservations": 479660, "largest_center_reservation_share_pct": 0.37 }, { "size_band": "03_150_299", "centers": 639, "median_typical_active": 203.0, "adopting_centers": 556, "adoption_pct": 87.01, "centers_with_any_bonus": 627, "any_bonus_pct": 98.12, "centers_with_bonus_share_at_least_1_pct": 485, "bonus_share_at_least_1_pct": 75.9, "centers_with_bonus_share_at_least_3_pct": 315, "bonus_share_at_least_3_pct": 49.3, "median_center_bonus_share_all_pct": 2.89, "p25_center_bonus_share_all_pct": 1.06, "p75_center_bonus_share_all_pct": 5.33, "median_center_bonus_share_adopters_pct": 3.35, "reservations": 20833874, "bonus_reservations": 880820, "largest_center_reservation_share_pct": 0.36 }, { "size_band": "04_300_PLUS", "centers": 191, "median_typical_active": 367.5, "adopting_centers": 170, "adoption_pct": 89.01, "centers_with_any_bonus": 188, "any_bonus_pct": 98.43, "centers_with_bonus_share_at_least_1_pct": 148, "bonus_share_at_least_1_pct": 77.49, "centers_with_bonus_share_at_least_3_pct": 80, "bonus_share_at_least_3_pct": 41.88, "median_center_bonus_share_all_pct": 2.54, "p25_center_bonus_share_all_pct": 1.24, "p75_center_bonus_share_all_pct": 5.13, "median_center_bonus_share_adopters_pct": 2.8, "reservations": 12670563, "bonus_reservations": 584769, "largest_center_reservation_share_pct": 1.59 } ], "comparison_2025": { "any_bonus_difference_pp_large_minus_small": 10.62, "at_least_1pct_difference_pp_large_minus_small": 17.06, "at_least_3pct_difference_pp_large_minus_small": -0.78, "adoption_difference_pp_large_minus_small": 37.92, "bonus_share_all_difference_pp_large_minus_small": 0.48, "bonus_share_adopters_difference_pp_large_minus_small": -3.84 }, "limitations": [ "El tamaño activo se mide en 2025 y se utiliza también para contextualizar 2024.", "El peso del bono se mide en reservas, no en ingresos, personas o rentabilidad.", "Las bandas comparan centros distintos y no demuestran que el tamaño cause una estrategia comercial.", "Actividades, precios y modelos de acceso pueden explicar parte de las diferencias." ] } }