{ "report_id": "198-membership-revenue-composition", "status": "validated", "version": "1.3", "publication": { "date_published": "2026-07-20", "date_modified": "2026-07-20", "canonical_url": "https://wodbuster.com/observatorio/composicion-cobros-cuotas/", "articles": [ { "number": 200, "id": "200-membership-payment-seasonality", "headline": "Agosto deja los cobros de cuotas un 24 % por debajo del mes medio y septiembre rebota un 15 %", "path": "articles/estacionalidad-cobros-cuotas.html", "canonical_url": "https://wodbuster.com/observatorio/composicion-cobros-cuotas/estacionalidad/", "question": "¿Cómo cambia el importe de cuotas cobrado durante el año?" }, { "number": 202, "id": "202-first-membership-payment-seasonality", "headline": "Septiembre registra un 66 % más de primeras cuotas que el mes medio; diciembre, la mitad", "path": "articles/calendario-primeras-cuotas.html", "canonical_url": "https://wodbuster.com/observatorio/composicion-cobros-cuotas/primeras-cuotas/", "question": "¿En qué meses se concentran las primeras cuotas observadas?" }, { "number": 203, "id": "203-first-vs-repeat-membership-ticket", "headline": "El primer pago de cuota registra 3 euros menos que los posteriores en el centro medio", "path": "articles/importe-primera-cuota.html", "canonical_url": "https://wodbuster.com/observatorio/composicion-cobros-cuotas/importe-primera-cuota/", "question": "¿Qué diferencia de importe existe entre la primera cuota observada y los pagos posteriores?" }, { "number": 204, "id": "204-first-membership-ticket-seasonality", "headline": "Septiembre registra un 64 % más de primeras cuotas sin reducir el primer ticket", "path": "articles/septiembre-volumen-sin-rebajar-ticket.html", "canonical_url": "https://wodbuster.com/observatorio/composicion-cobros-cuotas/septiembre-ticket-entrada/", "question": "¿El pico de primeras cuotas de septiembre viene acompañado de un menor importe de entrada?" } ] }, "period": "2024-01-01/2025-12-31", "definitions": { "first_payment": "Primer pago positivo de cuota observado para el perfil en todo el historial disponible del centro desde 2019.", "repeat_payment": "Cualquier pago positivo de cuota posterior del mismo perfil, exista o no una interrupción entre ambos.", "amount_with_tax": "Importe positivo con impuestos registrado en conceptos de cuota; no equivale a ingreso contable devengado ni a facturación neta.", "monthly_index": "Importe mensual del centro dividido por la media de sus doce meses y multiplicado por 100." }, "sample": { "tenants_attempted": 2174, "tenants_succeeded": 2174, "tenants_failed": 0, "centers_with_payments": 2033, "aggregate_rows": 39532, "membership_payments": 4964327, "amount_with_tax_eur": 289944668.25 }, "eligibility": { "complete_months_required": 12, "minimum_membership_payments_per_center_year": 120, "eligible_center_years": 2771 }, "composition_by_year": { "2024": { "centers": 1188, "membership_payments": 1921585, "first_amount_share_mean_center_pct": 10.58, "repeat_amount_share_mean_center_pct": 89.42, "repeat_amount_share_median_center_pct": 91.04, "repeat_amount_share_p25_center_pct": 87.37, "repeat_amount_share_p75_center_pct": 93.42 }, "2025": { "centers": 1583, "membership_payments": 2588389, "first_amount_share_mean_center_pct": 10.40, "repeat_amount_share_mean_center_pct": 89.60, "repeat_amount_share_median_center_pct": 91.40, "repeat_amount_share_p25_center_pct": 87.56, "repeat_amount_share_p75_center_pct": 93.75 } }, "seasonality": { "paired_centers": 1161, "years": [2024, 2025], "aggregate_monthly_index_pearson": 0.786, "median_within_center_monthly_pearson": 0.426, "centers_with_positive_pearson_pct": 84.32, "paired_monthly_series": [ {"month": 1, "label": "Enero", "mean_two_year_center_index": 105.68, "median_two_year_center_index": 103.97}, {"month": 2, "label": "Febrero", "mean_two_year_center_index": 96.37, "median_two_year_center_index": 96.05}, {"month": 3, "label": "Marzo", "mean_two_year_center_index": 105.61, "median_two_year_center_index": 104.35}, {"month": 4, "label": "Abril", "mean_two_year_center_index": 101.57, "median_two_year_center_index": 101.89}, {"month": 5, "label": "Mayo", "mean_two_year_center_index": 101.35, "median_two_year_center_index": 101.62}, {"month": 6, "label": "Junio", "mean_two_year_center_index": 101.03, "median_two_year_center_index": 100.35}, {"month": 7, "label": "Julio", "mean_two_year_center_index": 87.35, "median_two_year_center_index": 89.50}, {"month": 8, "label": "Agosto", "mean_two_year_center_index": 75.58, "median_two_year_center_index": 78.19}, {"month": 9, "label": "Septiembre", "mean_two_year_center_index": 114.85, "median_two_year_center_index": 112.30}, {"month": 10, "label": "Octubre", "mean_two_year_center_index": 107.29, "median_two_year_center_index": 106.27}, {"month": 11, "label": "Noviembre", "mean_two_year_center_index": 108.32, "median_two_year_center_index": 106.17}, {"month": 12, "label": "Diciembre", "mean_two_year_center_index": 94.98, "median_two_year_center_index": 94.91} ], "yearly_mean_center_index": { "2024": [103.75, 94.36, 97.37, 108.92, 101.67, 98.89, 90.49, 72.32, 116.91, 108.66, 108.68, 97.98], "2025": [104.48, 97.33, 113.20, 93.91, 101.35, 103.09, 83.63, 77.63, 114.07, 108.14, 109.99, 93.17] } }, "sensitivity": { "minimum_60": {"eligible_center_years": 2785, "repeat_amount_share_mean_center_pct_2025": 89.53, "paired_centers": 1167, "aggregate_monthly_index_pearson": 0.786}, "minimum_120": {"eligible_center_years": 2771, "repeat_amount_share_mean_center_pct_2025": 89.60, "paired_centers": 1161, "aggregate_monthly_index_pearson": 0.786}, "minimum_240": {"eligible_center_years": 2713, "repeat_amount_share_mean_center_pct_2025": 90.03, "paired_centers": 1137, "aggregate_monthly_index_pearson": 0.784} }, "first_payment_seasonality": { "definition": "Número mensual de primeros pagos de cuota observados desde 2019, normalizado respecto a la media de doce meses del mismo centro-año.", "rules": {"complete_months_required": 12, "minimum_total_payments_per_center_year": 120, "minimum_first_payments_per_center_year": 24}, "sample": {"centers_2024": 1177, "first_payments_2024": 189741, "centers_2025": 1555, "first_payments_2025": 245170, "paired_centers": 1135}, "aggregate_monthly_index_pearson": 0.945, "median_within_center_monthly_pearson": 0.396, "centers_with_positive_pearson_pct": 87.40, "largest_center_first_payment_share_pct": 0.42, "paired_monthly_series": [ {"month": 1, "label": "Enero", "mean_two_year_center_index": 121.48, "median_two_year_center_index": 117.43}, {"month": 2, "label": "Febrero", "mean_two_year_center_index": 106.20, "median_two_year_center_index": 101.41}, {"month": 3, "label": "Marzo", "mean_two_year_center_index": 95.28, "median_two_year_center_index": 93.55}, {"month": 4, "label": "Abril", "mean_two_year_center_index": 94.54, "median_two_year_center_index": 91.76}, {"month": 5, "label": "Mayo", "mean_two_year_center_index": 87.71, "median_two_year_center_index": 85.08}, {"month": 6, "label": "Junio", "mean_two_year_center_index": 87.94, "median_two_year_center_index": 86.76}, {"month": 7, "label": "Julio", "mean_two_year_center_index": 99.89, "median_two_year_center_index": 95.58}, {"month": 8, "label": "Agosto", "mean_two_year_center_index": 75.66, "median_two_year_center_index": 72.60}, {"month": 9, "label": "Septiembre", "mean_two_year_center_index": 166.33, "median_two_year_center_index": 161.11}, {"month": 10, "label": "Octubre", "mean_two_year_center_index": 126.89, "median_two_year_center_index": 121.06}, {"month": 11, "label": "Noviembre", "mean_two_year_center_index": 88.08, "median_two_year_center_index": 84.69}, {"month": 12, "label": "Diciembre", "mean_two_year_center_index": 50.01, "median_two_year_center_index": 48.09} ], "sensitivity": { "minimum_12": {"paired_centers": 1155, "aggregate_monthly_index_pearson": 0.944}, "minimum_24": {"paired_centers": 1135, "aggregate_monthly_index_pearson": 0.945}, "minimum_48": {"paired_centers": 1007, "aggregate_monthly_index_pearson": 0.937} } }, "first_vs_repeat_ticket": { "definition": "Importe positivo medio por operación de cuota dentro del centro-año, comparando el primer pago observado con los posteriores.", "rules": {"complete_months_required": 12, "minimum_first_payments": 24, "minimum_repeat_payments": 120}, "annual": { "2024": {"centers": 1172, "first_payments": 189284, "repeat_payments": 1729103, "first_ticket_mean_center_eur": 57.24, "repeat_ticket_mean_center_eur": 60.50, "first_minus_repeat_mean_center_eur": -3.26, "first_vs_repeat_mean_center_pct": -4.98}, "2025": {"centers": 1541, "first_payments": 243684, "repeat_payments": 2332118, "first_ticket_mean_center_eur": 58.84, "repeat_ticket_mean_center_eur": 61.89, "first_minus_repeat_mean_center_eur": -3.05, "first_minus_repeat_median_center_eur": -3.75, "first_vs_repeat_mean_center_pct": -4.58, "first_vs_repeat_median_center_pct": -6.84, "first_vs_repeat_p25_center_pct": -12.82, "first_vs_repeat_p75_center_pct": -0.95, "centers_first_lower_more_5pct": 58.47, "centers_within_plus_minus_5pct": 27.32, "centers_first_higher_more_5pct": 14.21} }, "paired_stability": {"centers": 1130, "median_change_in_difference_pp": 0.00, "centers_same_direction_band_pct": 69.20}, "sensitivity": { "minimum_12_first_60_repeat": {"centers_2025": 1576, "first_minus_repeat_mean_center_eur": -3.03, "first_vs_repeat_mean_center_pct": -4.47}, "minimum_24_first_120_repeat": {"centers_2025": 1541, "first_minus_repeat_mean_center_eur": -3.05, "first_vs_repeat_mean_center_pct": -4.58}, "minimum_48_first_240_repeat": {"centers_2025": 1383, "first_minus_repeat_mean_center_eur": -2.99, "first_vs_repeat_mean_center_pct": -4.92} } }, "first_ticket_seasonality": { "definition": "Volumen de primeras cuotas e importe medio por primera operación, normalizados respecto a la media del mismo centro-año.", "rules": {"years": [2024, 2025], "complete_months_required": 24, "minimum_first_payments_per_month_two_years": 4, "minimum_repeat_payments_per_month_two_years": 20}, "paired_centers": 798, "aggregate_yearly_pearson": 0.852, "median_within_center_yearly_pearson": 0.044, "centers_with_positive_pearson_pct": 54.42, "range_first_ticket_index_points": 3.62, "paired_monthly_series": [ {"month": 1, "label": "Enero", "first_payment_volume_index": 119.12, "first_ticket_index": 100.16, "repeat_ticket_index": 100.63}, {"month": 2, "label": "Febrero", "first_payment_volume_index": 103.37, "first_ticket_index": 98.76, "repeat_ticket_index": 98.96}, {"month": 3, "label": "Marzo", "first_payment_volume_index": 95.02, "first_ticket_index": 98.79, "repeat_ticket_index": 99.38}, {"month": 4, "label": "Abril", "first_payment_volume_index": 94.76, "first_ticket_index": 99.35, "repeat_ticket_index": 99.46}, {"month": 5, "label": "Mayo", "first_payment_volume_index": 87.56, "first_ticket_index": 99.22, "repeat_ticket_index": 98.68}, {"month": 6, "label": "Junio", "first_payment_volume_index": 89.20, "first_ticket_index": 101.36, "repeat_ticket_index": 99.67}, {"month": 7, "label": "Julio", "first_payment_volume_index": 102.50, "first_ticket_index": 100.88, "repeat_ticket_index": 98.61}, {"month": 8, "label": "Agosto", "first_payment_volume_index": 81.97, "first_ticket_index": 99.38, "repeat_ticket_index": 99.25}, {"month": 9, "label": "Septiembre", "first_payment_volume_index": 163.52, "first_ticket_index": 101.11, "repeat_ticket_index": 102.49}, {"month": 10, "label": "Octubre", "first_payment_volume_index": 122.68, "first_ticket_index": 100.73, "repeat_ticket_index": 100.93}, {"month": 11, "label": "Noviembre", "first_payment_volume_index": 87.07, "first_ticket_index": 100.58, "repeat_ticket_index": 99.90}, {"month": 12, "label": "Diciembre", "first_payment_volume_index": 53.23, "first_ticket_index": 102.38, "repeat_ticket_index": 101.42} ], "yearly_first_ticket_indices": { "2024": [100.00, 98.68, 98.87, 98.83, 99.17, 101.09, 100.79, 99.60, 101.74, 100.52, 101.10, 102.37], "2025": [100.32, 98.84, 98.71, 99.87, 99.27, 101.63, 100.96, 99.15, 100.48, 100.94, 100.05, 102.40] }, "sensitivity": { "minimum_2_first_10_repeat": {"paired_centers": 845, "range_first_ticket_index_points": 3.39, "aggregate_yearly_pearson": 0.775}, "minimum_4_first_20_repeat": {"paired_centers": 798, "range_first_ticket_index_points": 3.62, "aggregate_yearly_pearson": 0.852}, "minimum_6_first_30_repeat": {"paired_centers": 672, "range_first_ticket_index_points": 3.60, "aggregate_yearly_pearson": 0.812} } }, "discarded_candidates": { "201-membership-revenue-composition-regions": { "status": "discarded", "question": "¿Cómo cambia el peso de pagos posteriores entre comunidades autónomas?", "published_communities_2025": 10, "range_2025_percentage_points": 3.80, "extreme_bootstrap_intervals_overlap": true, "regional_pearson_2024_2025": 0.930, "sensitivity": { "minimum_60_gap_pp": 3.80, "minimum_120_gap_pp": 3.80, "minimum_240_gap_pp": 3.05, "minimum_region_changes_at_240": true }, "reason": "La distancia es pequeña, los intervalos de los extremos se solapan y el extremo inferior cambia al endurecer el mínimo; no añade una decisión territorial sólida al estudio maestro." } }, "quality": { "each_center_weighted_once": true, "largest_center_amount_share_pct": 0.55, "personal_or_payment_identifiers_exported": false }, "limitations": [ "Los importes son cobros positivos registrados, no ingresos contables devengados ni facturación neta.", "Los pagos multimes o anuales pueden concentrar importe en el mes de cobro.", "Primera cuota significa primera observada desde 2019; una relación anterior puede quedar clasificada como inicial.", "La estacionalidad solo incluye centros con doce meses y el mínimo anual de pagos.", "La muestra corresponde a centros que utilizan WodBuster y no es un censo completo del mercado español." ] }